Developed the creative direction, shot, and edited a 30-second campaign ad for Turn Nutrition’s debut product launch.

THE PROJECT

Turn Nutrition, a nutrition brand created for golfers, brought me on to develop the visual direction for the launch of its first product. The campaign positioned the brand as a more intentional alternative to the typical snack at the turn, using a cinematic, lifestyle-driven approach rooted in the rhythm of a day on the course.

Rather than treating the piece as a conventional product commercial, the 30-second ad focused on introducing Turn Nutrition’s broader ethos and the role the brand aims to play in golfers’ routines. My role included creative direction, concept development, pre-production, cinematography, and editing.