Directed, shot, and edited campaign content for ABAKADA’s FALL/WINTER 2025 collection that garnered over 120,000 views on social platforms.

THE PROJECT

ABAKADA brought me on to create visual content introducing its FALL/WINTER 2025 collection. The creative direction focused on translating the collection’s layered styling and understated character into a cinematic, editorial campaign.

We used movement, composition, and intentional pacing to give the clothing a stronger sense of personality and atmosphere. I led the visual execution of the project, including directing, cinematography, and editing the final campaign film.