Directed, shot, and edited ABAKADA’s 2026 Valentine’s Day collection campaign reel.

THE PROJECT

ABAKADA approached me to develop a story-driven concept for the launch of its 2026 Valentine’s Day collection. The film follows two people whose romance begins with a meet-cute at a café.

Rather than presenting the collection through a traditional lookbook, we framed it as a romantic short film—allowing the clothing to live naturally within the characters, setting, and story. I led the project from concept through final delivery, including directing, cinematography, and editing.