Developed the creative direction, photographed, filmed, and edited campaign content for Eastside Golf’s Holiday 2025 collection.

THE PROJECT

Eastside Golf brought me on to create photo and short-form video content for its Holiday 2025 collection. The campaign centered on lifestyle storytelling and elevated seasonal pieces, presenting the clothing through a continuous narrative across reels and photos rather than as a conventional product-focused lookbook campaign reel.

I developed the creative concepts and shot plan, led the on-location production, and completed the final editing and color across three campaign reels and an accompanying collection of still photography.